The Home Services Industry as a whole is set to grow by 35% in the next 3-6 years. If I think about it, I never really see a Roofing or Windows ad or Siding ad online. These companies are mainly found through Google My Business Listings and referrals. Even in my Real Estate Business, I just ask another Investor and they tell me who they use and I just take their word for it and call the company.
A problem that I noticed is not every Home Service Business has a Marketing Department. Usually one person does marketing and other tasks in the business, but no one is fully dedicated to it, especially Digital Marketing. The company might have a website, but its typically not optimized for conversions or SEO. Another thing is the lack of videos! This is critically important! especially today.
The solution is simple, but it will recommend you as the firm Owner/Manager/Marketer, to step out of your comfort zone. Below we have a full marketing plan for you to see and follow. The videos will talk about Offline and Online Methods, both new and old. The key thing that can change everything is strategically using videos! and optimizing your web presence so you appear like you are everywhere, the consumer browses. Find out more below!
According to a Wix.com article, videos are the future of Marketing online. This makes sense because most people want to talk to a live person and videos are the closest thing to doing just that. Wix is a leading drag & drop web platform for new business owners.
This is an overview of a Marketing plan for the Home Services Industry. Evans talks about how to market offline and how to market online. Both methods are essential for your growth.
In this Digital Marketing Plan, we introduce something we call the Omnipresent Marketing Model. This model is designed to position yourself everywhere online. Wherever your potential customers are browsing online, you will be there!
If you don’t already have a CRM (Customer Relationship Management) System in place then we can provide a platform for you. This is critically important because you need a place to store and nurture all of your leads. Without systems and organization, it’s impossible to scale your operation.
This video will show you an example of a website we created and only spent $197 in marketing. Evans will walk you through the important aspects of a website, social sites, and how we generated 55 students with this Tutoring website/platform.
