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Summit Capital Partners

Marketing Plan

Partnership | Mentorship Program

The first thing we will do is separate the two programs. I know they go hand in hand but for marketing purposes, we will need to market them separately and then introduce the clients and students you get from these 2 separate marketing campaigns to the synergy of the two programs. After that we will do this:

  1. Build the foundation
  2. Make sure the sales message builds value
  3. Omnipresent Digital Marketing Campaign will build the demand
  4. Build out Funnels and Micro campaigns for Live events
  5. Maintain lead flow
  6. Weekly + Bi-Weekly reporting of Marketing KPI’s
  7. Continually build on SEO
  8. Strategic Partnerships

 

Important Statistics

According to a Wix.com article, videos are the future of Marketing online. This makes sense because most people want to talk to a live person and videos are the closest thing to doing just that. Wix is a leading drag & drop web platform for new business owners.

Video Content

0%
Increase In Organic Traffic

video landing page

0%
More Clicks

Video About Product

0%
More Likely To Buy

Mentorship Site Example

I started doing coaching and creating membership courses in 2016. These are the courses in this video and this is just an example of how you can go about it. Your brand is different than mines and offering is also different. I believe you are looking for local people but also want to bring people here from all over to attend your live sessions? But overall this video will give you an overview of how I started it and how I intend to market it. 

Partnership Site Example

This is an example of the site I use for our Wholesale deals. This is an example that can be replicated for the partnership program. I use this site to generate a buyers list and also blast to that list. You can have a site to generate a list of potential partners, and they tell you exactly what they are looking for and you blast the deals to the segmented list.

CRM System Example

If you don’t already have a CRM (Customer Relationship Management) System in place then we can provide a platform for you. This is critically important because you need a place to store and nurture all of your leads. Without systems and organization, it’s impossible to scale your operation.

This is where all the Mentorship Leads can be stored, nurtured, through email marketing, text, funnels and even Membership Courses. Also this is where Partnership Opportunities can also be nurtured as well. Reporting for both programs can be done here too.

 

New Brand Example

This video will show you an example of a website we created and only spent $197 in marketing. Evans will walk you through the important aspects of a website, social sites, and how we generated 55 students with this Tutoring website/platform without any serious ad spend.

This brand was created from scratch and was made as a template for our future online tutoring business clients. The reason I’m showing you this is because this is just a foretaste of how we can build your brand. Obviously your brand is different and your style is different but the principles remain the same.

Digital Marketing Plan

This is the official Digital Marketing Plan that I have planned for your business. Obviously everyones business is different but this is basically what we intend to do. The Omnipresent Campaign is designed to keep your brand in the forefront using organic and paid marketing techniques. 

This is how you can get your brand name out there and create the demand for your services.  This will work best when we work with the sales team to make sure the message we put out there is the same from lead to close, marketing to sales.

Proposal

We want to become your Digital Marketing Manager. The difference between this consulting route and hiring an Employee, is you will have a team and also I know this niche very well, whether its mentoring or partnering with other Investors, Ive done it as well, so I believe we are the perfect fit for this role and I’m excited to get started.

In the beginning I’ll be the main person overseeing this project, just because of my experience, but once the foundation is set and now we are just building on your SEO even more and fine-tuning and optimizing your ads, then you will have an Account Manager, but I’m still in the picture.

Getting Started

FREE 1 HOUR ANALYSIS

Make sure you fill out the form below and then you will be directed to our calendar. There you can book a free 1 hour Zoom consultation. During the consultation, we will ask you more information about your company and show you where you can improve. We can share screens and other methods.

WE DISCUSS SERVICES

During the Zoom call if you want to hire us, we will talk more in detail about what we do, and how we can help your company specifically. We will also go over what you are looking for, your deadline, budget, and if everything is a fit, we can set a follow-up meeting to start implementation.  

WE START THE WORK!

We will start to implement the plan we discussed. We will give you Weekly reports depending on the service you get. We will also train you or someone on your team on how to use the system, but overall it will be hands off for the most part. We want you to focus more on sales!

Get Started